Fantastic Memes and Where to Find Them

The Harry Potter series may be riddled with magical tales and envious optics, but the real Muggle magic lies within a community far from the Wizarding World — the internet. Since the fandom’s inception in 1997, Harry Potter enthusiasts have transported their adoration of the series on page, to a subculture on webpage, by employing folkloristic videos, memes, and fanfics in an effort to expand the wizarding realm. Indeed, Potter memes have become a vital vernacular of the global fandom, including memetic frameworks such as comedy, parody, and digital folk groups who thrive on remixing J. K. Rowling’s original narrative. Thus, 'Fantastic Memes and Where to Find Them' is a memetic remix within itself and a composition that explores the viral success of Harry Potter online.